Course curriculum

  • 1

    Get Started

    • Welcome!!
  • 2

    Mindset

    • Mind your Mindset

    • Fixed vs. Growth Mindset

    • Abundance vs. Scarcity Mindset
  • 3

    Limiting Beliefs

    • Limiting Beliefs
  • 4

    Fear

    • Introduction to Fear

    • How fear can help and hurt
  • 5

    Foundations

    • 6 Decisions Every Photographer Has to Make

    • Photography Business Roadmap

    • Common Business Expenses
  • 6

    Business Basics

    • Intro to Business Basics

    • Treat your business like a business
  • 7

    Outsourcing

    • Why outsource?

    • What should you outsource
  • 8

    Workflow

    • Introduction to Workflow

    • How NOT to Handle Inquiries

    • Example phone call

    • Phone Script
  • 9

    Consultations

    • How Consultations Improve Your IPS Experience

    • Goals for the Consultation

    • Consultation Checklist
  • 10

    Products

    • How to choose your products

    • Photographing Your Products

    • Choosing Products to Sell
  • 11

    Pricing

    • Introduction

    • Foundations

    • 5 Pricing Lessons Every Artist Needs to Learn

    • Different Approaches to Pricing

    • Let's Talk About Markup

    • Different Pricing Structures

    • Preliminary Info You Need Before Pricing Your Work

    • Session Fee

    • Work Backwards

    • Pricing Albums

    • Pricing Folio Boxes

    • Pricing Wall Art

    • Pricing Small Prints

    • Pricing Digital Images

    • Example Pricing Guide
  • 12

    Client Experience

    • Introduction to Client Experience

    • Photography
  • 13

    Handling Objections

    • Handling the Objections Intro

    • Lead the Conversation

    • The Best Timing for the Hard Questions with Lindsay Betz

    • Emphasize the positive

    • Handling Hard Questions - Cheat Sheet
  • 14

    In Person Sales

    • Introduction to In Person Sales

    • Common objections to IPS
  • 15

    The Sales Appointment

    • Intro to the Sales Appointment

    • What do you need to start?

    • What to bring to the sale
  • 16

    More Sales Tips

    • More sales tips
  • 17

    Making the Transition

    • Making the Transition to IPS Introduction

    • What to do with your current clients?
  • 18

    Marketing Basics

    • Intro to Marketing

    • What is Your USP?

    • Marketing Game Plan

    • Who Are You Marketing To
  • 19

    In Person Marketing

    • Intro to In-Person Marketing

    • How to Shift Your Mindset About Networking with Gretchen Adams

    • How to Introduce Yourself with Gretchen Adams
  • 20

    Online Marketing

    • Intro to online marketing

    • Tips for Increasing Instagram Engagement

    • 50 Social Media Content Ideas
  • 21

    Your Website as a Marketing Tool

    • Your Website as as Marketing tool

    • Design tips
  • 22

    Other Marketing Ideas

    • Intro to other marketing ideas

    • 20 Marketing Ideas to Get Your Wheels Turning

    • Intro to Silent Auctions

    • Why You Should Participate in Silent Auctions with Nicole Begley

    • 40 Marketing Ideas to Get Your Wheels Turning
  • 23

    What's Next?

    • Where to Grow From Here!
  • 24

    Q & A Calls

    • Quickstart Q&A - 10/29/21

    • Quickstart Q&A - 9/24/21